Press Release

Consumer Neuroscience Research Examines Impact of Increased Distractions on Viewing, Fixation, Attention, Emotion

Ad Delivery Study Looks at Various Factors' Impact on Ad Engagement

NEW YORK - September 08, 2016 - The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to build on the organization's previous work to help answer the question, "What is it to Watch TV?" in today's multi-screen world.

NEW YORK – July 24, 2012 – It was announced today that Time Warner Inc. is seeking a partnership with a U.S.-based university to conduct a cutting-edge media research study at its Medialab in New York City.  Time Warner will underwrite the cost of the study for the university that submits the most innovative media research concept. The Medialab is receiving submissions now through November 1, 2012 via their website (www.timewarnermedialab.com).