Consumer Neuroscience Research Examines Impact of Increased Distractions on Viewing, Fixation, Attention, Emotion
Ad Delivery Study Looks at Various Factors' Impact on Ad Engagement
NEW YORK - September 08, 2016 - The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to build on the organization's previous work to help answer the question, "What is it to Watch TV?" in today's multi-screen world.
The two newest studies, one a neuroscience-based examination of whether the traditional definition of engagement needs to be expanded from "watching" and "listening," and the other focusing on non-linear platforms (VOD, computer, tablet and smartphone) to examine how different factors impact ad engagement, were reported out at an event in New York attended by senior media research professionals from networks, local stations,
NEW YORK – July 24, 2012 – It was announced today that Time Warner Inc. is seeking a partnership with a U.S.-based university to conduct a cutting-edge media research study at its Medialab in New York City. Time Warner will underwrite the cost of the study for the university that submits the most innovative media research concept. The Medialab is receiving submissions now through November 1, 2012 via their website (www.timewarnermedialab.com).
“We’ve already completed several innovative studies yielding insights that can be applied to our businesses in the short time that the lab has been open,” said Kristen O’Hara, SVP and Chief Marketing Officer, Time Warner Inc. “With this call for proposals, our company sees a great opportunity to partner with the most forward thinking and intellectually curious minds of the academic community. This collaboration will further our collective understanding of consum