The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people’s attention as they flit from screen to screen, the studies suggested.
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Kristen O’Hara Breaks Down Time Warner’s Digital Strategy Explains the importance of company’s Medialab.
Time Warner Inc. said it has selected a team from Ball State University as the winner in its call for proposals to conduct cutting edge research at its state-of-the-art Medialab in New York.
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Those climbing to the Top of the Rock observation deck at Rockefeller Center to raise money for multiple sclerosis on March 3 may get fundraising help from a New York City startup.
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Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a room specially outfitted for the occasion. The perks? Pizza, comfortable couches, and friends who like football.
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