The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people’s attention as they flit from screen to screen, the studies suggested.
Continue the story on adweek.com
Kristen O’Hara Breaks Down Time Warner’s Digital Strategy Explains the importance of company’s Medialab.
Time Warner Inc. said it has selected a team from Ball State University as the winner in its call for proposals to conduct cutting edge research at its state-of-the-art Medialab in New York.
Continue the story on multichannel.com
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a room specially outfitted for the occasion. The perks? Pizza, comfortable couches, and friends who like football.
Continue the story on Adweek.com
Every four years, CNN has the opportunity to shine at what we do best: showcasing our political team and multi-screen capabilities through our best-in-class presidential election coverage. Election night – ripe with anticipation of surges and surprises – is our Super Bowl. According to Nielsen, 84 million people turned to CNN on…
Continue the story on mediabizbloggers.com
Watch Time Warner Global Media Group’s Chief Marketing Officer Kristen O’Hara give Discovery Canada’s Daily Planet show an inside look at all of the whiz bang technology featured in the Time Warner Medialab.
Media companies and marketers are watching the development of social TV closely. But when viewers constantly use their computers or mobile devices during their favorite shows, won’t they wind up seeing less of the show itself?
Continue the story on adage.com
Time Warner Inc’s new MediaLab at Columbus Circle is designed to be the ultimate facility to help media developers determine what consumers like and how their various products and apps should appear. NY1′s Technology reporter Adam Balkin filed the following report.
continue story on ny1.com