About Us

Time Warner Medialab is a state-of-the-art facility that allows Time Warner and its key partners an opportunity to understand consumer behavior across the content spectrum, from media all the way through retail.

Mission Statement

A center of insight that incorporates cutting-edge technologies and research techniques providing an unmatched ability to test consumer engagement throughout the entire 360º media-to-retail experience.


Opened in 2012, the Medialab underscores Time Warner’s commitment to innovation. An industry-leading media and entertainment company with businesses in television networks, filmed entertainment, and publishing, Time Warner uses its operating scale and popular brands to create, package, and deliver high-quality content worldwide across a wide spectrum of platforms. In order to foster the company’s continued growth as a progressive supplier of engaging content, Time Warner and its core divisions--HBO, Turner, and Warner Bros.--consider the Medialab an essential instrument in understanding consumer behavior, evolving media habits, and industry trends.

This 9600-square-foot on-site facility in New York City will provide insight into how consumers engage with content and enable “hands-on” testing with the latest in devices and distribution platforms. We built the Medialab to help us continue to create best-in-class content for every consumer experience.

Our Team

Our leaders

Time Warner

Kristen O’Hara, CMO Global Media Group read bio


Lori Jacobs, VP, Programming Research


Howard Shimmel,  Chief Research Officer read bio

Warner Bros

Liz Huszarik, EVP Media Research and Insights read bio
Laura Gross, VP of Warner Bros. Home Entertainment Global Consumer Insights & Research read bio

Media Lab Staff

Kevin Weng, Facility Manager

Victor Suchy, Associate

Robert Camilleri, Associate

partners of the lab


Ipsos MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today's digitally-driven consumer in the fast moving media, content and technology space. To learn more about our expertise and research solutions in each area, please visit www.ipsos-na.com or contact us at info@ipsos-na.com.

Innerscope Research

Innerscope Research® is a leading developer and supplier of neuroscience-based research that focuses on the measurement of unconscious emotional responses to media content and marketing messages. (www.innerscoperesearch.com)

Schlesinger Associates

Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative resources to accommodate research needs. Schlesinger provides outstanding recruitment for any methodology required by research studies. They have been a leader in market research for over 45 years with both domestic and international offices and capabilities. (www.schlesingerassociates.com)


PwC US helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms, which has offices in 157 countries with more than 195,000 people. We're committed to delivering quality in assurance, tax and advisory services. Through our expansive industry experience, PwC helps create integrated, end-to-end digital solutions to solve our clients’ most complex business challenges. Find out more by visiting us at www.pwc.com/digital, or follow us on Twitter @PwCAdvisory.