A center of insight that incorporates cutting-edge technologies and research techniques providing an unmatched ability to test consumer engagement across technology and distribution platforms.
Opened in 2012, the Medialab underscores Time Warner’s commitment to innovation. An industry-leading media and entertainment company with businesses in television networks, filmed entertainment, and publishing, Time Warner uses its operating scale and popular brands to create, package, and deliver high-quality content worldwide across a wide spectrum of platforms. In order to foster the company’s continued growth as a progressive supplier of engaging content, Time Warner and its core divisions--HBO, Turner, and Warner Bros.--consider the Medialab an essential instrument in understanding consumer behavior, evolving media habits, and industry trends.
This 9600-square-foot on-site facility in New York City will provide insight into how consumers engage with content and enable 'hands-on' testing with the latest in devices and distribution platforms. We built the Medialab to help us continue to create best-in-class content for every consumer experience.
Kristen O’Hara, CMO Global Media Group read bio
Lori Jacobs, VP, Programming Research
Howard Shimmel, Chief Research Officer read bio
Media Lab Staff
Kevin Weng, Facility Manager
Victor Suchy, Associate
Robert Camilleri, Associate
partners of the lab
Frank N. Magid Associates
Frank N. Magid Associates is a leading research-based strategic consulting firm that helps clients become profitable by solving problems and helping them take advantage of opportunities. Magid brings unique frameworks for solving problems and seizing opportunities to each engagement, all informed and driven by unparalleled consumer and stakeholder research, market knowledge, and experience-based perspectives.
In industry after industry, Magid builds on each successive engagement to learn new lessons, develop better tools and capabilities, and develop our position as both an innovator and thought leader. The result is a partner who looks at the world through the lens of the consumer, using that perspective to help our clients become more profitable by solving their problems and helping them to take advantage of opportunities. To learn more, please visit www.magid.com.
Nielsen provides, advanced measurement solutions, rich demographic data and behavioral insights to understand how consumers engage with media across all platforms. (www.nielsen.com)
Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative resources to accommodate research needs. Schlesinger provides outstanding recruitment for any methodology required by research studies. They have been a leader in market research for over 45 years with both domestic and international offices and capabilities. (www.schlesingerassociates.com)